Any successful blogger will tell you that blogging is not a walk in the park. You need to be consistent, write great content, market your blog, and learn effective strategies on how to increase blog traffic.
When it comes to increasing traffic to your blog, you can either go the cheap way or the expensive way. The cheap way will take time but yield lasting results, while the expensive way, which involves placing ads, will yield quick results but the moment you stop advertising then your traffic will drop instantly.
In other words, traffic can be divided into two:
Organic Traffic: Traffic generated from search engines without having to pay for it. Search engines could be Google, Bing, and YouTube among others. Organic traffic from search engines is called Search Traffic because a user came to your blog after searching for something on any of the search engines.
We also have other forms of organic traffic, including referral traffic and direct traffic. They are often seen as organic traffic because you do not have to pay for it. Referral traffic is when a user clicks on a link to your blog from another website while direct traffic is when a user types your URL into their browser and visits your site.
Paid Traffic: Traffic generated by paying for adverts. This could be Google ads, Facebook ads, Twitter ads, Banner ads, or ads placed on networks such as Outbrain, Taboola, or Revcontent.
Paid traffic yield quick results but can be expensive. It’s ideal if you can afford or your aim is to generate leads or conversions for affiliate products.
Having said that, below we highlight some of the best ways to increase blog traffic that have been proven to yield great results.
How to Increase Blog Traffic in 2021
1. Focus on Evergreen Content
Evergreen content is one that will always be relevant no matter when it was written. It will never go out of date and revolves around a topic that will always be relevant to readers.
This means an evergreen content published in 2021 will still be relevant in 2025, with just a few minor updates once in a while.
If you can rank multiple evergreen content on the first page of search engines, you will be guaranteed consistent search traffic month after month.
A few examples of evergreen content would be;
- How to lose weight
- Ways to tie a headscarf
- How to make pancakes
As you can see, there are effective ways to lose weight in 2021, and the same will still apply five or ten years down the line. None of them will be out-of-date. The same applies to tying a headscarf or making pancakes.
Therefore, identify evergreen topics in your niche and focus more on them. Then do good keyword research, optimize your content well, and write in-depth content.
2. Implement Good SEO Strategies
Search Engine Optimization, or SEO, is the cornerstone of most niche websites. It is a set of practices that helps you to rank your content on search engines and generate organic traffic.
While most people get scared when they hear the term SEO, it’s actually quite easy to optimize your website and make it friendly for users and search engines.
While SEO involves optimizing your content around a specific topic or search term, you need to do good keyword research to identify the right keywords or topics to blog about.
If you’re still new to SEO, then I would recommend using SEO plugins such as Yoast SEO to guide you through. Over time you will learn the basics of optimizing your content.
If you’re a serious blogger, then I presume you’ve already set up your Google Search Console and Google Analytics. Here is a guide on how to use your search console for SEO: 5 Ways to Use Google Search Console for SEO.
3. Write Quality Content
There is no way you’ll ever rank at the top of search engines, especially Google if you write low-quality content. Content is still KING and if you want to generate decent search traffic then you have to create quality content.
Besides, quality content is one of Google’s most important ranking factors. Move away from writing 300-word article hoping to rank top on Google, unless is the type of content that doesn’t exist (100%) in any search engine index database.
Depending on your niche or topic, I would recommend you try the Skyscraper Technique, where you aim to write the most in-depth article in your niche.
That way you stand a chance of outranking even the “big fish” in your niche without having to build any backlinks.
4. Embrace Free Pinterest Traffic
Not many bloggers are using Pinterest to generate traffic for their blogs. If you were to ask me how to increase blog traffic without spending lots of money on advertising, my first pick would be Pinterest marketing.
Pinterest is a search engine (not a social platform) where its users (pinners) share content (pins) on a regular basis. As a blogger, you need to open a business account and use a tool such as Tailwind to schedule your pins.
There are thousands of bloggers generating more than 100,000 pageviews from Pinterest alone, helping them make a decent income every month.
The beauty with Pinterest is that once your pins start ranking at the top, you can enjoy consistent traffic month after month.
One of the best ways of building backlinks is through guest blogging. While guest blogging will not generate you millions of traffic a month, getting dofollow backlinks to your blog from authoritative websites will improve your organic rankings.
Backlinks are like a vote of confidence, and the more votes you get the more authoritative your website gets. The more backlinks you get, the easier it will be to outrank your competitors.
There are many guesting posting opportunities out there. You just need to find websites that accept guest bloggers, write quality, insightful content and link to quality external resources including your website.
6. Partner With Other Bloggers
There are many ways you can partner with other bloggers including through blog post roundups, podcasts, and guest blogging. With blog post roundups, you get in touch with bloggers in your niche and request them to contribute to your roundup post.
Once you publish the post, you can send them a link and they will be glad to share because they’ve their contributions included along with a link to their blogs.
Getting shares from other successful bloggers will generate instant traffic and some readers will even link to it (hence generating backlinks).
Some of these bloggers will also be willing to link to your roundup post in the future, which is a win-win situation.
7. Write Catchy Headlines
Does every user who searches for something on search engines such as Google click on the first or second result? Of course NOT.
Because users only click on search results that they feel best answers their search queries. The best way to make your posts stand out on search results is by writing catchy headlines.
A catchy headline will stand out, generate more clicks, and help your post rank higher on search results. On the other hand, a plain headline will appear “boring” and users are more likely to ignore it even when it’s ranking higher.
If you wish to learn how to and why writing catchy blog post titles is important, then read our previous post on 15 Catchy Blog Titles (That Drive Traffic).
8. Do Internal Linking of Related Posts
Internal linking is one of the most important on-page SEO practices. You should always link to your older posts from every new post you publish. But why is internal linking important?
- It helps search engines such as Google understand the relationship between different posts on your website, hence using it as a ranking signal.
- Linking to related posts helps increase page views and dwell time while reducing bounce rate.
To make it easy to remember, we recommend you have a pre-publish checklist that will keep you grounded and always remind you to link to related posts before you hit the publish button.
Here is a great article that can help you with this: 17 Things to Do Before You Publish a Blog Post.
9. Make Your Content Visually Attractive
According to research done by Xerox, using colorful visuals and placing them above the fold will increase the chances of consumers reading a product guide by 80%.
Buffer did similar research and found that including a featured image in your post ensures all the social shares contain images, which will lead to 150% more retweets on Twitter and 53% more likes on Facebook.
Images grab readers’ attention and make consumption of your content easier. A reader is more likely to keep reading your content if you use the right images to break up blocks of text.
We, however, recommend that you avoid using stock images because your readers will most likely have seen such an image online. You need to stand out, and you can do so by creating your own custom images using tools such as Canva.
You can also add relevant videos to your content. It’s worth noting that readers spend more time on posts with short videos than those with none.
Brian Dean often adds short videos in his content on Backlinko, a good example is this guide on the Skyscraper Technique.
10. Optimize Your Website’s Speed
Another great way to increase blog traffic is by optimizing your website to load faster. According to Google, page speed is one of its most important ranking factors.
Google aims to show its users the best content, and having a slow website means your user experience will be poor. Besides, no user wants to wait for 10-30 seconds for your website to load.
That’s why it’s important to optimize your images, use caching plugins, and apply image lazy loading to speed up your website.
The better your page speed, the more likely you will rank higher on Google, provided you have implemented all the necessary things needed to rank high on Google.
11. Use Email Marketing
Building an email list is one of the most important things that a blogger should do. If you check your Google Analytics, you will realize that a large percentage of your users are new users, not returning users.
This means many users leave your website never to return again unless you do something about it. You need to keep your existing users engaged and give them a reason to visit your blog again. You can achieve this by asking them to subscribe to your blog via email.
This helps you build an email list that you have full control of. You can then do email marketing or send emails directly to their emails without having to pay overboard for it.
Start building an email list today and your future self will be proud of you one day.
12. Create YouTube Video Tutorials
YouTube is another great platform to increase blog traffic for free. It’s the second most popular search engine in the world, and you do not need to pay even a dime to start publishing videos on YouTube.
Create useful tutorial videos that provide value to your readers. Then upload them on YouTube and place a link to your content in the description section.
To make things even better, embed the video in the relevant blog post, just like Brian Dean (as mentioned earlier) does. The more views your YouTube video generates, the more free referral traffic you will get.
13. Post on Medium.com
With a domain authority of 94, based on Ahrefs Domain Authority Checker, Medium is a platform that offers you the opportunity to add links to your blog when you post a new article.
If you create quality, insightful content on Medium, then you have an opportunity to generate decent referral traffic. Just be sure to post on the platform regularly to increase your exposure and grow your list of followers.
It will pay off eventually, somewhere down the line.
Building an email list is not the only way to reach new and existing users and keep them engaged. Share your new blog posts on social media, including Twitter and Facebook.
While these platforms will not generate tons of traffic to your blog, having hundreds of blog posts will generate a decent amount of traffic.
It’s also recommended to keep sharing your old blog posts on social media once in a while. You will generate more traffic without having to write new content.
Do you know that there are so many bloggers who would share your infographic in an instant with a link back to your site if you were to create quality infographics?
Create an infographic around a highly searched topic and look for bloggers who have written quality content about the same topic. Then contact them and offer them the infographic to include in their blog posts with a credit link back to your website.
If the infographic is good and irresistible, then they will gladly do so. Besides, their aim is to provide value to their readers, and if they can achieve that without having to spend a couple of hours making infographics themselves then so be it.
16. Create Free Webinars and Podcasts
Creating free webinars and podcasts can also help increase blog traffic significantly. Making them free means an unlimited number of people can tune in and listen or watch.
You can use these platforms to promote your website or an offer you have. There are many Webinar platforms to choose from, including GoToWebinar and Demio.
Just ensure you offer real value even though the webinar or podcast is free. Without that, there will be no reason for them to check your blog.
Paid Ways to Increase Website Traffic
17. Use Sponsored Facebook Ads
Facebook is one of the cheapest and most effective ways to generate paid traffic. With Facebook, you can target both the local and global markets. It’s ideal if you have an offer that will help you convert the paid traffic into income by generating sales. Once you identify the offers that perform the best, you can scale up and drive nearly unlimited sales.
18. Use Outbrain and Taboola
These two are also great ways to increase blog traffic provided you have set up a highly converting sales funnel. You will need to track how traffic from each platform converts. The beauty with Outbrain and Taboola is that they promote your content across thousands of similar websites.
19. Use Google Re-Targeting Ads
While every blogger aims to increase blog traffic, choosing re-targeting ads can be a great idea, especially if you wish to generate sales. Re-targeting ads focus on users who have already visited your site but left without completing a purchase.
It involves using conversion pixels for purchases and is an effective way to reach people who might be interested in what your website offers and marketing to them on Google’s search engine to increase the chances of them completing a purchase.
20. Engage in Influencer Marketing
If you do not have a large audience, you can still reach millions of people using influencers. There are many influencers on Twitter, Instagram, and other social networks willing to promote your blog for a fee.
For example, if you’re an affiliate marketer and looking for Instagram influencers, then the best platform to use would be Shoutcart.
Shoutcart has thousands of verified influencers with hundreds of thousands and even millions of followers. You can find influencers in almost any niche you can think of. They charge a fee to promote your affiliate links or share a link that will drive traffic back to your site.
21. Have a Consistent Posting Schedule
Any successful blogger will tell you that while topic research, quality content, and SEO are some of the cornerstones of their success, being consistent is an indispensable trait that you should have if your blog is to succeed.
Depending on your niche, you can choose to post thrice per week and stick to that schedule. Be consistent all year round and with time your traffic will gradually grow consistently.
There are many ways to increase website traffic, some free while others paid. The most important thing, though, is to create quality content, be consistent, and adhere to good SEO practices.
Now to you…
Which of these tips have you used or do you think will be the most effective? I’m ready to respond to your opinions in the comments section below.