There has been a common belief that it’s almost impossible to find profitable niches with low competition, especially if you consider that currently there are more than 1.75 billion websites in the world (approximately 400 million are active).
However, the consumer market keeps evolving, our needs keep evolving, and new niches keep popping up every now and then. Such constant changes will always bring forth new, less competitive, lucrative niches.
Therefore, if you wish to start a blog and choose a niche, then we recommend you consider any of these lucrative niches with less competition in 2021 and beyond.
Recommendation: Focus on long-tail keywords to reduce competition and increase your chances to rank on the first page of search engines, such as Google.
Profitable Niches With Low Competition 2021
If you wish to start a blog, then choosing the right niche is as important as choosing the right web hosting service provider. It will be great if you can identify a profitable niche with low competition that you’ll be comfortable with.
Having said that, here are some of the best low competition niches that can still help you make good money every month.
1. Relationships and Dating
Do you really have a clue about the kind of challenges people go through every single day in their relationship? Maybe you do, maybe not.
Online Dating, for example, is no longer seen as a “joke” and current studies indicate that 3 in 10 U.S. adults have used a dating app or tried online dating.
The research done by the Pew Research Center revealed the following:
- 48% of 18 to 29-year-olds have used a dating site or app
- 38% of 30 to 49-year-olds have used a dating site or app
- 16% of those aged 50 and above have used a dating site or app
- 55% of LGB adults say they have used a dating platform
- 28% of straight adults have used a dating platform
With this kind of statistic, along with the $2.5 billion market value of the online dating niche, you can start a successful online dating venture – a dating website (e.g. match.com or Tinder), a dating app, or an affiliate website (blog).
If you choose to start a blog, you can focus on contents such as:
- Relationship advice for older women/men
- How to be safe when dating online
- How to find a boyfriend/girlfriend
- Dating for men/women over 40 or 50
- Sugar daddy dating tips
- How to date a Libra/Pisces/Taurus, etc
- How to spruce up your s*x life, etc
To further indicate how online dating has grown, there are niched-down dating sites for specific professions such as police officers, musicians, gamers, firefighters, etc.
In a nutshell, you have many options to choose from, each with the potential to earn you full-time passive income.
The pets niche is one of the most valuable niche industries in the world and keeps growing every year. Pets form a significant part of Western life and most families keep more than one pet at their homes.
There are people who opt to keep pets instead of getting married and having children. Such people value, treat, and take care of their pets just like a parent does for their child.
There are multiple ways you can make money in this industry, including;
- Starting an authority site about caring for a specific breed of cats or dogs
- Becoming an expert on how to care for exotic birds
- Starting a YouTube channel where you review different pet products
- Running an affiliate website reviewing and recommending pet products
- Starting an e-commerce website selling pet products
- Becoming a pet care service provider e.g. offering pet sitting/walking services
If you want to be among those at the tip of the pet industry, then starting a pet’s insurance firm can be a brilliant option. The pet industry’s current estimation value stands at $67.5 billion, making it one of the most profitable niches with low competition.
3. Hair Loss
Hair loss is one of the worst nightmares adults aged 40 and over experience. While men can start to experience hair loss as early as 35 years, women often experience noticeable hair thinning at around 40.
During such times, they often seek help and solutions to hair loss problems. If you can establish yourself as an expert and build a solid client base then you can make a decent income.
Alternatively, you can start an affiliate website or a YouTube channel where you review and recommend hair loss products from different brands and earn commissions on qualifying purchases.
4. Weight Loss
Obesity is a challenge that many people face. According to WHO, 1.9 billion adults aged 18 and over were overweight in 2016, with 650 million being obese. The obese figure constituted roughly 13% of the world population. A similar report released by the CDC indicated that 40% of American adults were obese.
Such findings just prove the fact that billions of people need help managing their weight, a justifiable explanation of why the weight loss industry is currently worth about $67 billion.
Some of the ideas you might think of include:
- Becoming a personal trainer (You can start a YouTube channel)
- Running a niche site targeting a specific audience (e.g. women aged 40+ or breastfeeding moms or teens)
- Selling digital weight loss products such as weight loss ebook
- Starting an affiliate website to review and recommend weight loss products
- Running an information-based website with display ads (e.g. Google AdSense)
Recommendation: Try to niche down as much as possible (but not to specific). Niching down means trying to target a specific audience.
For example, instead of talking about “how to lose weight in 30 days” you can focus on “How to lose weight for breastfeeding moms (30 days challenge)” or “how to lose weight during pregnancy”.
Being more specific means you enjoy less competition and higher rankings, which equals more organic traffic to your website and better conversion rates.
5. Eco-friendly Products
Another profitable niche with low competition is the eco-friendly niche. The demand for eco-friendly products is on an upward trend and doesn’t seem to slow down any time soon.
How then can you make money as a blogger focusing on eco-friendly products? The best way would be running an affiliate website where you review and recommend eco-friendly affiliate products such as:
- Wool footwear
- Coffee cups
- Drink bottles
- Drink bottle accessories
- Toilet tissues
- Table linens
- Biodegradable/Disposable waste bags
- Reusable sandwich wraps
- Plastic rugs
- Organic towels
- Organic bedding
- Recycled floor mats
- Reusable baby food pouch
- Biodegradable garden pots
In short, there are thousands of eco-friendly products you can promote and make a decent income.
6. Personal Finance
Times of economic crisis can teach you harsh lessons, especially if you get caught unaware. Many people go broke and fall into depression during such tough times.
Personal finance experts help you to plan for the future by diversifying your income streams and learning how and when to save and invest. You also learn how to track your expenses and the unnecessary expenses you should get rid of for a healthier financial state.
One notable successful personal finance expert is Bola Sokunbi, the founder and CEO of Clever Girl Finance, a personal finance website that provides women with financial guidance to inspire them to pursue and achieve financial independence.
As a personal finance expert, you can run an informational site about budgeting, saving, and investing. And just like Bola Sokunbi, you can offer the following services/products;
- One of one coaching
- Personal finance ebooks
- Do podcasts
- Digital free & premium courses
Just ensure you offer value for time and money, otherwise, things will not work out.
7. Baby Products
Did you know there are more than 360,000 newborns every day? That just shows how much different baby products will always be in high demand.
According to one USDA report, the average middle-income family spends about $12,000 on child-related expenses in the baby’s first year of life. Such expenses include food, clothes, shelter, toys, and healthcare costs.
Some of the ways you can make money include through affiliate programs, running an information-based website, or owning a baby e-commerce store where you sell baby products such as clothes and toys.
8. Custom Made Accessories
Custom made accessories niche gets into our list of profitable niches with low competition simply because not many businesses offer personalized jewelry such as necklaces, wedding rings, earrings, and watches yet customers are willing to pay better prices to get custom-made items for their loved ones.
A successful e-commerce site such as Think Engraved is perfect proof of why selling personalized jewelry can make you more money with less competition. According to them, personalized jewelry is great because;
- It shows you’re thinking of them
- Perfect for creating heirlooms
- It expresses your love for them
- Perfect to mark an occasion
- Create memories that last
- Help forge a lasting bond
- They last a lifetime
How much traffic do you think Think Engraved gets per year? How about their annual earnings? This might seem insane, but Think Engraved gets:
- Roughly 600,000 page views per year (~50,000/mo)
- Roughly $120,000 per year in earnings (~$10k/mo)
I suppose you now understand how even such a low competition niche can be highly profitable.
9. Hair and Beauty
No one doesn’t like to look good. We all do. That’s why top health and beauty companies are worth billions of dollars. Just to put things into perspective, each of the top 10 cosmetic brands is worth more than $5 billion.
The best ways to make money in the beauty niche include owning an e-commerce store selling beauty products, running a Shopify store, or running an affiliate website where you review and recommend different beauty products.
In January 2020, the beauty industry’s worth was estimated to be $532 billion, making it one of the most lucrative industries in the world.
The good news is that there are hundreds of thousands of hair and beauty products you can recommend or sell online.
Although people can easily keep track of time these days with the help of their smartphones, many people still prefer to have wristwatches on.
There are wristwatches to suit almost everyone, including men, women, kids, athletes, the blind, and those who like expensive accessories.
One of the easiest ways to make money in this niche is through affiliate marketing. Focus on the top-selling watches on platforms such as Amazon.
When writing affiliate posts, ensure to focus on long-tail keywords with good monthly search volume. This means you can rank easily for keywords that potential buyers are using to find items online.
Example of long-tail keywords include:
- talking watches for the blind
- best watches for couples
- matching watches for couples
- watches for kids with GPS
11. Bathroom Accessories
According to Google Trends, there has been a rapid increase in bathroom-related searches, most notably bathroom accessories. Some of the bathroom accessories include;
- Soap dispensers
- Storage jars & containers
- Toothbrush holders
- Shower curtains
- Bath rugs & mats
- Makeup & shaving mirrors
- Shower and bath caddies
- Makeup organizers
- Bathroom trash cans
- Toilet seat decals
- Toilet brushes
Most of these keywords have low competition, yet we all need to have them in our bathrooms. That’s why running an affiliate website that focuses purely on bathroom accessories can be a successful business idea.
Gardening is one of the most profitable niches with low competition because not many people have the necessary knowledge and mastery of gardening enough to offer coaching and training on gardening topics.
Quick Quiz: Can you name ten gardening bloggers without checking them on Google?
I bet not, and that’s why you can establish yourself and your blog as an authority in the gardening niche. It involves focusing on practical topics such as;
- Garden tools
- Planting accessories
- Watering and irrigation
- Pest and disease controls
- Garden seats and kneelers
- Soils and fertilizers
- Footwear and clothing
Owning a garden will make it even better because you can create informational gardening videos and share them on YouTube. Being able to stand out from everyone else will be key to your success.
Besides, people are more likely to buy gardening products you recommend if they see you using them in your garden.
Apart from making money through YouTube and/or selling your garden produce, you can also sign up for different gardening affiliate products and make passive income.
13. Security Systems
While this might not be the first option that comes to mind when you think of the most profitable niches with low competition, the need for security systems continues to rise while competition remains low.
Most security systems search terms are commercial terms, meaning anyone searching for them is likely to make a purchase or check for product reviews before deciding which one to buy.
Some of the ways to make money in this sub-niche are through affiliate products, dropshipping, or selling your own products.
Some of the most used search phrases include;
- best home security systems
- home security systems repairman
- top 10 home security systems
- self-installed home security systems
- affordable home security systems
- home security systems comparison
- top rated security systems
- top rated home security systems
Focusing on such long-tail keywords will make it easier to outrank your competitors and get more organic traffic and sales.
Wrap it up!!!
In conclusion, there are hundreds of profitable niches with low competition that you can focus on and make a decent income. Which of these niches do you think is easier to start and run a hugely successful blog?